My name is Natalie Kay and I am a senior product designer.

I have always had a passion for a variety of art & the process it takes to create each type. In 2010, I graduated cum laude from James Madison University with a Bachelor of Fine Arts. While I concentrated in graphic design, I put a heavy focus on printmaking. I own a small business called Off the Beaten Press, teach classes at a local art center & work full time as a senior product designer on a ux team.

I have found that the processes I utilize in the art I create relates back to the think, make, check pattern of design in my full time job. Art was my passport into the human-centered design world that I am now surrounded by. I am constantly working, learning and changing based on how the process went and the feedback I receive from others.

My resume can be downloaded below. Thanks for stopping by!

Download Resume



Senior Product Designer | June 2019-Present

Product team: Search page

  • Research & design – Working with my core team to conduct interviews, make page enhancements, form & prioritize team OKRs, and present findings & recommendations back to stakeholders.
  • Iteration – Moving a product past it’s MVP stage by auditing current designs for usability and generating progressive experiments
  • Creation – Discovering what should be built and breaking it into small steps.
  • Collaboration – Building a strong product team while enhancing the overall design group through leadership and side of desk projects.
Senior Product Designer | 2017-2019 • Product Designer | 2014-2017

Product teams: Ecomm, Scheduling, Employer, Worker, SnagWork

  • Research – conducting discovery & usability tests.
  • Design – Translating discovery and testing findings into prototypes and fully executed interface designs. Visualizing user flows through wireframes and journey maps.
  • Maintenance – Creating guidelines and establishing a holistic living
    style guide that reflects brand standards & promotes best practices.
  • Collaboration – Working with researchers, product managers and front end developers as part of multiple core teams.
Salem Web Network
Lead Designer for all of Salem Church Products’ 12 Brands | May 2011-August 2014 Website:

  • Designing and redesigning websites for desktop & mobile – working closely with PMs and Front End Developers
  • maintaining & updating graphics across the different brand websites
  • building, creating and maintaining the brand standards for all brands
  • creating landing pages
  • designing, cutting up, coding, and scheduling responsive emails daily for all brands
  • designing print materials such as business cards, post cards, flyers, print ads, booklets, infographics & banner ups
  • worked with several developers and brand managers
Astute Technology
Graphic Designer | September 2010-May 2011

  • designing (and sometimes building HTML & CSS) websites & general upkeep on existing sites
  • working with developers and engineers on websites
  • Updating WordPress PHP backend for clients
  • designing print materials for conferences such as magazine ads, banner ups, and dvd packaging
Other Positions
  • Owner | Off the Beaten Press | 2014-Present
  • Instructor | Visual Art Center | July 2013-Present
  • Freelance Designer | Obsessed Artist, Geoffrey Beene, etc. | January 2009-Present
  • Barista | Starbucks | August 2007-May 2010



  • UX Design – Wireframing / Personas / Interaction design / User flows / Journey maps / Prototyping / Sprints
  • Visual Design – UI / Illustrations / Icons / Typography / Grid systems / Pattern libraries & design systems
  • Research – Usability & Discovery 
  • Coding – HTML & CSS





If you are interested in freelance design work or hiring me for a job, please don’t hesitate to drop me a line or start a conversation. Email me at any time.
At Work |

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