My name is Natalie Kay and I am a product designer.

I have always had a passion for a variety of art & the process it takes to create each type. In 2010, I graduated cum laude from James Madison University with a Bachelor of Fine Arts. While I concentrated in graphic design, I put a heavy focus on printmaking. I own a small business, teach adult letterpress classes & work full time as a product designer on a ux team.

I have found that the processes I utilize in the art I create relates back to the think, make, check pattern of design in my full time job. Art was my passport into the human-centered design world that I am now surrounded by. I am constantly working, learning and changing based on how the process went and the feedback I receive from others.

Take a look at my work to see what I have worked on. If you want to view my small business, please visit

My resume can be downloaded using the button below.

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Product Designer on the UX team | August 2014-Present

  • translating UX deliverables into fully executed interface designs
  • building, creating and maintaining brand standards
  • collaborating with core team members that include other designers, researchers, product managers and front end developers
  • Establish app & web, holistic living style guide (pattern library) that reflects brand standards and promotes best practices
  • conducting discovery research & usability tests
  • building journey maps, wireframes & prototypes
Salem Web Network
Lead Designer for all of Salem Church Products’ 12 Brands | May 2011-August 2014 Website:

  • Designing and redesigning websites for desktop & mobile – working closely with PMs and Front End Developers
  • maintaining & updating graphics across the different brand websites
  • building, creating and maintaining the brand standards for all brands
  • creating landing pages
  • designing, cutting up, coding, and scheduling responsive emails daily for all brands
  • designing print materials such as business cards, post cards, flyers, print ads, booklets, infographics & banner ups
  • worked with several developers and brand managers
Astute Technology
Graphic Designer | September 2010-May 2011

  • designing (and sometimes building HTML & CSS) websites & general upkeep on existing sites
  • working with developers and engineers on websites
  • Updating WordPress PHP backend for clients
  • designing print materials for conferences such as magazine ads, banner ups, and dvd packaging
Other Positions
  • Freelance Designer | Obsessed Artist, Geoffrey Beene, etc. | January 2009-Present
  • Letterpress Teacher | Visual Art Center | July 2013-Present
  • Barista | Starbucks | August 2007-May 2010


Creative Suite
Wireframing (Hand & Balsamiq)
Research & Usability Testing
Microsoft Office
Google Apps
Scrum & Agile Methodologies
Prototyping (Invision)
Journey Mapping & User Personas


If you are interested in freelance design work or hiring me for a job, please don’t hesitate to drop me a line or start a conversation. Contact me at any time with questions or comments using the form below.
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At Work |