Lead Product Designer | 2021-Present
Product team Search & Finance

• Continued to enhanced search through progressive updates including subtractive filters, global search & new refinements.

• Designed & optimized a product that allowed customers to “shop with your financing terms.” Compared to traditional search, using this experience created a 1.5% lift in sales.

• Operated as lead program designer over SEO & Finance.

• Worked with our internal design system team to foster and grow a shared component library.

• Used an internal hack day to kick of launching a redesigned compare experience. Increased cars compared by 81% and car reservation rate of tool users by 15%.

Senior Product Designer | 2019-2021 Product team Search

• Designer of the search page experience & how it connects to the rest of the car buying journey.

• Partnered with other designers to create a new onboarding tools.

• Conducted an initial audit & competitor analysis of the search page and translated findings into small experiments and feature work.

• Kicked off the creation of the CarMax chat bot team by leading initial experiments, setting up the structure for the principles and defining the bot’s personality & brand.

• Built the foundation of a new vehicle details page to specifically support Google Ad traffic.

• Worked with my core team to form & prioritize OKRs and present recommendations back to stakeholders.

Senior Product Designer | 2017-2019

• Worked on the internal lab team to redesign a stand alone marketplace product that allowed businesses to request single shifts from hourly workers & workers to pick them up.

• Translated discovery & testing findings into prototypes and fully executed interface designs. Visualized user flows through wireframes and journey maps. Conducted research & usability tests.

• Led weekly internal stakeholder sessions to collect feedback and discuss status updates of product improvements.

Product Designer | 2014-2017

• Partnered with researchers, product managers & front end developers as part of multiple core teams including an e-commerce product, scheduling app & employer management tool

• Created guidelines and establish a holistic living style guide that reflected brand standards & promoted best practices

• Supported product marketing efforts

Designer, Salem Church Products | May 2011-August 2014

Served as lead web designer for Salem Church Product Division’s 12 Brands. Responsible for designing & updating websites, creating & coding emails, as well as producing print & web marketing.

Graphic Designer | 2010-2011

Designed & coded websites for clients like the American Society of Microbiology, the US Department of Health and Human Services, Geoffrey Beene Gives Back, and the American Heart Association.

Off the Beaten Press
Owner | 2014-Present
Operate a small design studio specializing in letterpressed paper goods, calligraphy, & illustrated keepsakes.

Visual Art Center
Instructor | 2013-Present
Create and run adult classes & workshops on letterpress printing, calligraphy (brush & dip pen) and visual journaling.